Bank of America is a multinational investment bank and financial services holding company, known for being the third largest investment bank in the world and the sixth largest public company in America. With central hubs in New York City, Dallas, Toronto, and Hong Kong, their premium services extend to all corners of the world.

Over a span of multiple years, Bank of America has asked Dreamspace to create an assortment of animations for different advertising spots, playing around with the animation style to fit each brief.

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In “Trader Instinct,” a well-known predator of the Animal Kingdom, the mighty eagle, is animated flying through the sky. By shifting from a realistic look of the eagle to a completely digital-looking body, it alludes to the Trader Instinct platform being an equally powerful, ‘eagle-like’ equivalent in the global equities world.