Bank of America is a multinational investment bank and financial services holding company, known for being the third largest investment bank in the world and the sixth largest public company in America. With central hubs in New York City, Dallas, Toronto, and Hong Kong, their premium services extend to all corners of the world.
Over a span of multiple years, Bank of America has asked Dreamspace to create an assortment of animations for different advertising spots, playing around with the animation style to fit each brief.
This spot craftily utilizes 3D animation work in order to visually represent the spot’s title, “Harness Reality.” Animating objects as they seamlessly and abstractly shift from one object to another demonstrates the idea that virtual reality is shifting our sense of reality completely. However, the final animated shift into spaceships that circle and almost ‘contain’ the world shows that Bank of America is a virtual pioneer, ready to venture into the unknown territory that is VR and harness this new reality to its fullest potential.
