The Mercedes-Benz Travego bus is a legend in the Turkish bus sector. Mercedes-Benz Turk redesigned, revamped, and updated Travego buses per Euro 6 standards in its Hosdere Bus Factory. The launch of the campaign, coordinated by Dreamspace, introduced the new Travego with a clever slogan. This launch event received the Best Launch Events award from a jury of 85 members composed of senior management personnel from significant firms and associations, as well as academics.
The campaign launch consisted of live interpretive dance performances, kinetic sculpture art, projection mapping and fully animated content. The story unfolded before the audience’s eyes, leading to the dramatic reveal of seven new Travego buses being driven onto the live stage.
