Togg is an up-and-coming Turkish mobility technologies brand that has gained international renown since its founding in 2018. Togg is making global waves by designing an entire mobility ecosystem–USE CASE Mobility®–that delivers hyper-connected smart living in all aspects of users’ lives.
The first homegrown Turkish automaker announced its plans to produce and sell electric vehicles starting in 2022. Internally engineering its electric vehicle platform, Togg collaborated with Italian company Pininfarina on design. Togg’s initial two offerings featured an SUV and a crossover sedan–in early prototype forms. Dreamspace and partner Capital Events created a spectacular event worthy of this momentous launch.
Located in Togg’s Turkish headquarters, we designed the event as a showcase to unveil the completed prototype designs globally. Featuring an ample temporary marquee space, numerous LED screens, animated content, interactive art installations, classic cars, world-class catering and security–and, of course, the main event: Togg’s two prototypes.
