The International Moon Base Alliance (IMA) comprises leading scientists, educators, and entrepreneurs from space agencies and industries worldwide to advance the development and implementation of an international base on the Moon.
IMA tasked our team with creating and animating a powerful and persuasive video to show government and military agencies, generating international awareness and support for IMA’s mission. Our team, led by Executive Creative Director Vasil Hnatiuk, utilized classic space iconography to invoke a feeling of nostalgia and childlike imagination while guiding viewers into a future-forward mindset about the possibilities of Moon colonization. Combined with an informative voiceover explaining how we can–and will–feasibly complete this mission, the video is captivating and convincing.