Genoskin's technology keeps human skin samples (left over after cosmetic surgery procedures) alive and available for biomedical companies. This process allows biomedical companies to reduce animal testing and significantly increase the odds of successful clinical trials.

‍

Genoskin asked our team, led by Executive Creative Director Vasil Hnatiuk, to animate a video positioning its namesake product as a reliable, precise, and technologically innovative solution for the biomedical industry. From the textured surface of the skin to mast cell degranulation, we ensured that the video was accurate and realistic–without being too graphic. We also utilized animation to differentiate between Genoskin product offerings such as InflammaSkin® and NativeSkin®.