Eglantina Zingg, TV host and champion of women’s empowerment, channeled her passion for communication and making the world a better place in her IG Live show #EglaAndFriends. The Venezuelan TV Presenter and social entrepreneur hosted a bi-weekly series of conversations worth spreading. Reaching out to thought leaders of every field worldwide, Zingg held unique discussions about the present moment–and what comes next. The show was broadcasted twice a week on Instagram Live, with full interviews shared on Youtube.
Dreamspace and Chieh Yen were tasked with creating the framework for the show using our design and social media expertise.
Building a show from the ground up requires more than just a promo. We created the promo in addition to spots advertising upcoming guests, weekly highlight clips, and a complete Youtube graphics package for full interviews, including chyrons, lower 3rds, and main title graphics for the open and close.
As well as creating the graphics package for the show, our team managed the online content produced. As a brand new facet of Eglantina’s online presence, the numbers were significant as they let us know where we went right–and where we needed improvement. Below, we use the month of April 2020 to highlight some statistics.
The impression is a metric that counts how often a post is fetched from the server and displayed on a social network. In this case, all stats are from Instagram. The total number of Impressions for #EglaAndFriends reached just over 2.42 million for the month.
Engagement is any form of interaction with a brand on social media. Likes, comments, and shares are all forms of engagement. We measure this as a % of total views, with April having an engagement rate of 6.68%, a 55% increase over the previous month.
This graphic shows users' comments on videos during the live broadcast and subsequent Instagram posts (highlight videos, guest photos, etc.). For April, users left 1,252 comments, representing an increase of 145% over the previous month.
This graphic represents the total number of users actively following #EglaAndFriends. April saw an increase of 7,082, resulting in 180.1k total followers.
This graphic shows the total likes on main timeline posts, IGTV, and Instagram live broadcasts. April saw 44.8k likes, a 66% increase from the previous month.
Reach is a metric that tells you how many people have seen your post. It differs from impressions in that even if a user views a post multiple times, they only count as one person reached. April saw a total of 584k people reached.
