Honda Civic Type R Launch

Honda launched the new Civic Type R on June 15, 2023, at Intercity Istanbul Park, a circuit that has hosted Formula 1 and MotoGP. The car’s slogan, “Soul Wins,” describes its powerful, sporty, and fun character, and the event was built to let people feel it.

It was a car launch and a press event in one. Guests and press learned what makes the Civic Type R special, then watched the new model put the pedal to the metal on the track.

Honda entrusted Dreamspace and our partner Capital Events with pulling the event together, so the Honda team could focus on the occasion. We secured the location, organized the program, hosted press and guests, ran the day, and filmed it.

A launch like this has one chance to land. We took care of the practical side so the car, and the story behind it, stayed at the center. Learn more about our events and expos production and experience design services.

Press and guests came to see the new Civic Type R up close and hear the story behind it. Our team organized how they arrived, were welcomed, and moved through the day, so the presentation and the track time both ran on schedule.

The Honda team could speak to the people who mattered without worrying about the logistics around them. That was the point of the brief.

The second half of the day belonged to the car. Guests watched the new Civic Type R on the Intercity Istanbul Park track, the same circuit that has hosted Formula 1 and MotoGP.

We organized the track and pit lane side of the event so the cars could run and the guests could watch up close.

Four jobs carried the day.

Location

We secured Intercity Istanbul Park, a circuit that has hosted Formula 1 and MotoGP, so the car could be launched where it belongs.

Program

We organized the day around two moments: the press and guest presentation, and the car on the track.

Hosting

Press and guests were looked after from arrival to departure, so the Honda team could focus on the car.

Operations

Our team ran the event on site and kept every part of the program on schedule.

We ran the event on the day and filmed it. The film gives Honda and its guests a record of the launch to look back on.

Honda introduced the new Civic Type R to press and guests on a Formula 1 and MotoGP circuit, with its team free to focus on the car from start to finish.

We brought the same approach to CFMOTO’s global launch at the same circuit and to every event we run, including Togg at CES 2023 and Togg at IAA Mobility 2025.