Dreamspace and sister company Capital Events design and produce experiences from concept to load out, ranking among the top 5 CES exhibitors for three consecutive years through booth design, interactive technology, and full event production.
Most agencies hand off the parts of an experience they don’t want to own. Dreamspace doesn’t. We design the concept, build the architecture, program the interactive layer, train the people standing in the booth, and stay through load out. That full-chain approach is why Dreamspace has ranked among the top 5 exhibitors at CES for three years running, in 2022, 2023, and 2024.
What We Do
Experience Design, Start to Finish
An experience is only as strong as its weakest handoff. Dreamspace treats experience design as one continuous discipline rather than a chain of vendors: architecture and spatial planning, booth build and fabrication, interactive technology development, touchscreen and kiosk programming, ambassador training, on-site client services, and load-in and load-out. The result is an experience in which the strategy, structure, and story hold together because one team is responsible for all of it.
Strategy & Spatial Architecture
Every experience starts with how people move through it. Dreamspace plans the visitor journey first, then builds the architecture and floor plan around it. At CES 2023, this meant translating Togg’s “Digital Mobility Garden” into a 10,000-square-foot journey that opened with a 50-foot LED tunnel and unfolded across four distinct experience pillars, each with its own pacing and purpose.
Booth Build & Fabrication
Design only matters if it can be built on schedule, on a convention floor, under real constraints. Dreamspace has led booth design and build, both independently and in partnership with sister company Capital Events, fabricating experiences such as Togg’s CES 2023 presence in nine days from start to finish and delivering two simultaneous activations for Togg at IAA Mobility 2025 across Messe München and Königsplatz.
Interactive & Digital Experience Development
This is where Dreamspace’s technology depth shows up. We’ve built real-time interactive installations using Unity and Intel RealSense depth sensors, custom visitor tracking systems that measure movement and dwell time, touchscreen-driven storytelling, AR activations built with 8th Wall, and virtual microsites that extend a physical booth to a global audience. For Marriott, that meant turning a hotel hallway into a 100-foot interactive data visualization using six projectors and real-time motion tracking. For Togg, it meant automated check-in, live engagement tracking, and online test-drive registration built directly into the physical experience.
Ambassador Training & Client Services
An experience lives or dies on the floor, not in the deck. Dreamspace trains on-site ambassadors to guide visitors through multi-stage journeys, manage hospitality moments like Togg’s Turkish coffee service, and represent the brand accurately under pressure, while our client services team runs point throughout the show so stakeholders always have a single point of contact.
Production Logistics: Load In to Load Out
The unglamorous part is often the part that determines whether everything else works. Dreamspace manages full production logistics, including load in, on-site fabrication, day-of operations, and load out, coordinating with venue teams, fabrication partners, and vendors so nothing is left for the client to manage on show day.
Three consecutive years in the top 5 CES exhibitors isn’t an accident of scale. It’s the outcome of treating every layer of the experience, from architecture to ambassador training, as equally important. Togg’s CES 2023 “Digital Mobility Garden” earned 4th place at the CES EXHIBITOR Awards, recognition for exactly this kind of full-chain execution.
This capability runs across the work: the Togg CES 2023 Digital Mobility Garden and CES 2024 “Togg’ether Beyond” activation, Togg’s IAA Mobility 2025 presence across two Munich venues, the Marriott Datasim Hallway interactive installation, and the EarthLight Foundation’s SXSW activation combining an AI photo booth with 8th Wall AR.