CFMOTO ISTANBUL PARK GLOBAL LAUNCH EVENT

Zhejiang Chunfeng Power Co., Ltd., known as CFMOTO, manufactures motorcycles, side-by-sides, and utility ATVs. In 2023, the brand chose Intercity Istanbul Park, a circuit that has hosted Formula 1 and MotoGP, as the stage for a global launch. Two new motorcycles were unveiled there: the 450SR sport bike and the 700CL-X Adventure.

More than 200 guests and 64 members of the press, from 24 countries, came to Istanbul to see them. Seventy-one people rode the 450SR on the track. Dreamspace planned, built, and ran the event with our sister company Capital Events, which also helped promote the CFMOTO brand within Türkiye.

We took on event design, build, management, logistics, and operations. That gave CFMOTO one accountable team and one point of contact, from the first plan to the last guest leaving the circuit.

A launch like this leaves no room for a second try. The creative and the practical had to be solved together, so every decision about the stage, the schedule, and the track was made with both in mind. Learn more about our events and expos production and experience design services.

Hosting this many people from this many countries starts with logistics. Our team managed the guest and press experience from the first invitation to the last meal: who was invited, how they were welcomed, where they ate, and how they moved through a working race circuit.

Press needed access to the motorcycles and the people behind them. Guests wanted a day worth the trip. We planned the program around both, so neither group felt like an afterthought.

The launch had two main moments. The first was the reveal of the 450SR and the 700CL-X Adventure. The second was the track, where 71 guests rode the 450SR on a circuit that has hosted Formula 1 and MotoGP.

We designed the reveal, staged the motorcycle fleet in the pit, and managed the ride sessions. That meant coordinating the track, the riders, and the schedule so the day kept moving.

The part of an event that guests never see decides how the day goes. Four areas carried the most weight.

On the day, our team ran operations on site, keeping guest flow, press, hospitality, and the ride program on schedule.

We also shot the entire event, so CFMOTO and its guests have a record of the launch to look back on.

CFMOTO introduced the 450SR and the 700CL-X Adventure to guests and press from 24 countries, and the launch was covered by international media. Capital Events also helped promote the CFMOTO brand within Türkiye.

We bring the same approach, from design and build to management, logistics, and operations, to every event we run. See how we worked with Capital Events on Togg at CES 2023, Togg at CES 2024, and Togg at IAA Mobility 2025.