Togg Mega EV Factory Groundbreaking

Togg is a Turkish mobility technology brand that has gained international attention since its founding in 2018. It is designing an entire mobility ecosystem, USE CASE Mobility®, built around hyper-connected smart living in every part of its users’ lives.

In 2020, at the height of the pandemic, Togg and the government of Turkey asked Dreamspace to design, plan, and execute the groundbreaking ceremony for the new Togg Mega EV Factory in Gemlik, a site of 1.2 million square meters. Dreamspace and our sister company Capital Events delivered the event from first concept to the final moment on site.

A groundbreaking is a promise made in public. This one marked the moment the Mega EV Factory moved from plan to ground, with the nation watching. The President of Turkey and the entire cabinet were in attendance, so there was no margin for error, in the show or in the safety plan.

Ahead of the day, our branded content team ran a critical social media campaign to build momentum around Togg, the only EV manufacturer in the country, and to make this an unforgettable day for the Turkish nation.

More than 1,000 people worked day and night to build the temporary event space. Every one of them had daily COVID-19 testing. We set up a mobile quarantine center, private and controlled lodging, and zero-touch meals prepared with care, and we used GPS tracking for highly controlled contact tracing.

We took every precaution to protect the health and safety of everyone on site, from the President and the cabinet to every guest.

Our USA-based CGI and UX/UI teams designed, animated, and developed a multi-touch screen for the 3D pre-visualization of the Mega EV Factory. Guests were encouraged to engage with it throughout the event.

The experience let visitors explore the plant unit by unit, from the battery, paint, body, and power units to the mobility transformation park, so a factory that did not exist yet could be seen and understood.

The temporary event space, from the welcome gate to the stage, was designed and built for a single day. Under the leadership of Koray Oba, Executive Creative Director and Partner of Dreamspace Turkey, our ground team led the onsite design and installation of giant video screens and the hardware for the experiential segments.

Then came the finale. A large motorized video wall, covered in fantastical graphics, opened up to the construction site at the end of the event.

The President and the entire cabinet took their seats in a hall built for the occasion. The opening ceremony film and the event montage below show how the day came together.

Despite the difficulties of COVID, a great team came together to deliver a highly publicized event with zero issues. The ceremony marked the evolution of the Turkish technology and manufacturing industry and became an instant trending topic.

Media coverage focused on the steps needed for a sustainable and clean future for generations. See how we approach events and expos and experience design, or more of our Togg work: Togg at CES 2023, Togg at CES 2024 and Togg at IAA Mobility 2025, or another global launch we ran, the CFMOTO Istanbul Park launch.