Experience Design
Client
Ferrari
Event
Road to Izmir
Route
Istanbul to Izmir, Türkiye
Partner
Capital Events
Scope
Logistics, driver test and car testing, hospitality, dinner, event film

Overview

A joyride for Ferrari owners

Ferrari held the Road to Izmir in Türkiye. The event celebrated Ferrari owners and took them on a joyride from Istanbul to Izmir.

Dreamspace and our partner Capital Events arranged every part of it, from the logistics to the driver test, the testing of the cars and the dinner. The esteemed Ferrari owners joined us for the drive.

Convoy of Ferrari cars leaving a venue at the start of the Road to Izmir
Red Ferrari driving along the coastal road during Road to Izmir
Blue Ferrari with a number four on the door at the Road to Izmir
Blue Ferrari parked on a gravel lot with sea and sky behind it

The evening

A luxe dinner in Çeşme

The drive ended with dinner at the Çeşme Alavya Hotel, with flowing refreshments, perfect Çeşme weather and a group of Ferrari lovers.

Guests gathered around a Ferrari team member during the driver briefing
Line of black and red Ferraris with owners walking through the paddock
Long dinner table set with candles for Ferrari owners
Ferrari owners and guests seated together at the Road to Izmir dinner

The film

A souvenir to take home

Every guest left with a keepsake, a film showcasing the Road to Izmir.

What we offer

Small events, close to the customer

Events like this are part of what we do for car brands. We produce smaller events for dealers, customer engagement, and showcases of new models for potential investors and owners.

Build an experience people remember

Tell us what you are building. We will help you define it, design it, and put it to work.

Start a conversation