Our Events and Expos
Austin Robotics Expo 2028
Dreamspace is building its own robotics and applied AI show in Austin, with every team in the company on it. March 25 to 26, 2028 at Palmer Events Center.
Services
- Event
- Austin Robotics, Automation, Engineering & Applied AI Expo
- Date
- March 25-26, 2028
- Venue
- Palmer Events Center, Austin, Texas
- Status
- In production
Overview
Our own show, built where the work is
Most of our events are made for clients. This one is ours. The Austin Robotics, Automation, Engineering and Applied AI Expo takes place March 25 and 26, 2028 at Palmer Events Center in downtown Austin.
It puts robotics, automation, engineering, applied AI, startups and research on one floor, in the city where those fields already overlap. Dreamspace is the organizer, and every part of the company is working on it, from brand and experience design to production, film and digital.
The venue
Palmer Events Center, indoors and out
Palmer Events Center sits on Lady Bird Lake in downtown Austin, minutes from the airport, and it gives the expo two kinds of space in one place. The column-free indoor halls give exhibitors open floors for large builds, stages and crowds, while the covered outdoor space lets ground robots and other large machines demonstrate at full scale. A visitor can go from a booth conversation to a live outdoor demonstration in a few steps, with the Austin skyline behind it.
The idea
Austin is where it comes together
Robotics research, capital, chip manufacturing and physical manufacturing sit within about forty miles of each other in Central Texas. The University of Texas at Austin runs a robotics program ranked among the top twenty in the world, and the metro area is home to humanoid robot development and advanced semiconductor fabrication.
The dates are timed on purpose. Late March falls shortly after SXSW and spring break, so universities across Austin and the region are back in program and students are available to attend. The weather suits the outdoor proving ground, where machines demonstrate at full scale, and the runway gives us time to build the brand properly and work with partners who want to help shape the expo.
The expo is built for technology that works in the physical world, not only on screens.
The program
Six categories, one floor
Every exhibitor, session and demonstration sits under one of six themes.
Industrial, collaborative, autonomous, service and humanoid robots.
Automation transforming factories, logistics and operations.
Embedded systems, controls, sensors and systems integration.
Machine intelligence deployed in robotics, manufacturing and mobility.
Founders, investors and teams scaling breakthrough technologies.
Universities, labs and talent shaping Texas as a technology hub.
The audience
Built for four groups
One show, with a reason to attend for each of them.
Manufacturers, enterprise technology leaders, automation buyers and operations teams.
Mechanical, electrical, software, controls, systems and embedded engineers.
Founders, venture firms, corporate innovation teams and ecosystem partners.
Research institutions, student teams, educators and workforce programs.
The road to 2028
Where we are
The first edition is in production now.
The expo identity and austinroboticsexpo.com go live.
The anthem film and the LinkedIn and Instagram campaigns open the conversation.
March 25-26, 2028 is confirmed at Palmer Events Center.
Founding Partners, category sponsors and exhibitors come on board.
Five days of move-in, two show days and two days of move-out.
The floor
Drawn before the first booth is sold
Our design team planned the show floor early. These concept images show the main hall, the outdoor proving ground, partner spaces and exhibitor booths. They show the direction, and the final plans will change.
One company
Every team has a part
The expo uses everything we have built over the years. Dreamspace leads strategy, brand and experience design. GRAFX Co. leads production and post-production. One team, one point of contact, from first concept to final cut.
The ATX.ROBOTICS.EXPO identity, voice and launch campaign.
Floor concepts, booth and outdoor space design, built on our CES work.
Run of show, operations and partner programs, built on the Digital Podium Festival.
The anthem film, motion graphics and content for every channel.
The expo website, search presence and social channels.
Founding Partners, category sponsors and program sponsors.
The track record
Work that prepared us for this
We have run our own show, built exhibits that earned Best of CES honors and staged activations in more than one place at once.
Digital Podium Festival
Three days in Austin, with 20,000+ attendees and 4,500+ sim racing sessions.
Togg CES 2024
A 10,000 sq ft booth, designed and built with Capital Events and named Best of CES 2024 by EXHIBITOR Magazine.
Togg IAA Mobility 2025
Two activations running at once in Munich, at Messe München and Königsplatz.
Be part of the first edition
Founding Partners, category sponsors and program sponsors are being assembled now. Tell us how you want to be involved.
Request a conversation Visit the Expo website
Digital Podium Festival
NBA All-World Global Launch
