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ESPN

The Beauty of the Game

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Based in the U.S. and broadcasted globally, ESPN has been a popular sports network since its inception in 1979. With a long-standing strong viewer base–hitting an average of 742k viewers on a 24-hour basis in May of 2022–ESPN continues to provide sports fans with the quality sports content they’ve come to know and love.

Hyperactive approached Dreamspace to help create a spot for ESPN’s “The Beauty of the Game” campaign. We were tasked with using our animation skills to give the spot a dramatic, memorable flair.

This spot shows NBA star J.R. Smith mentally and physically preparing to make a dunk and, with his great strength and passion, manages to shatter the backboard.

Our team created a fully CG replacement for the close-up shot of J.R. breaking the backboard. From large chunks to fine dust, many different types of simulated glass shatter were hand-animated and composited together. A combination of this CG shatter and actual plastic made the veritable flood of glass pour down from the now-destroyed backboard.

The level of realism in this spot demonstrates Dreamspace’s visual effects and 3D animation capabilities, as well as our careful attention to detail–you won’t find any cut corners in our work, no matter the size or scope of the project.
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