Dreamspace teamed up with Radical Media and Director Dennis Liu to help create this award-winning music video for Justin Timberlake’s song “Not a Bad Thing.” Based on the true story of a man proposing to his girlfriend on a late-night LIRR train in New York–and featuring interviews on the meaning and understanding of love with couples of all races, genders and sexual orientations–the video explores the timeless and universal human experience of falling in love.
Starting with a tale of love and capitalizing on the connectivity social media brings us all, the Dreamspace team was tasked with creating all of the campaign's print materials, graphics and VFX. We delivered a full media package from posters taped to street lights to online banners and even Phone UI elements. Using the hashtag #haveyouseenthiscouple, the social campaign went viral, resulting in over 9 million Youtube views. The scope and cross-platform nature of this project aided in winning this spot three Clio awards in Music – Innovative Media, Music – Cross Marketing Campaign, and Music – Film.
