Togg CES 2023 Booth & Experience Design

Togg returned to CES in 2023, following its international debut the year before, to unveil its digital ecosystem and introduce Trumore as part of a broader user-centered mobility vision. The booth was conceived as more than a product display. It was designed as a multi-sensory environment in which technology, sustainability, and hospitality came together as a single, connected experience.

CES is one of the world’s most crowded environments for technology and mobility brands, so the challenge was to create an experience that felt memorable, intuitive, and emotionally distinct. Togg needed a presence that could communicate multiple ecosystem stories at once while guiding visitors clearly through the environment and leaving them with a stronger understanding of the brand’s future-facing platform.

The experience was organized as a Digital Mobility Garden, a world where human and nature, art and science, and digital and physical systems could coexist. Visitors first encountered “New Nature,” a digital AI art waterfall by Güvenç Özel that transitioned from synthetic imagery into real water flowing through the booth floor, then moved through a 50-foot LED tunnel that set the tone for the four immersive pillars inside.

The built environment was a major part of the impact. Public project references describe the CES 2023 booth as a tranquil, multisensory retreat created in collaboration with Capital Events and Atlas Expo, with large-format LED elements, a halo-shaped display, and a strong nature-inspired atmosphere. Dreamspace’s contribution to the visitor-facing experience sat within that broader physical environment, helping turn the booth into a destination rather than a standard trade-show footprint.

The first pillar, created in collaboration with Pininfarina, invited visitors on a personalized future-mobility journey. Guests sat in a custom seat, answered mood- and preference-based prompts, and were transported into imaginative digital worlds ranging from futuristic forests to the surface of Saturn. The experience framed mobility not just as transportation, but as an emotionally responsive, hopeful interaction with technology.

The second pillar introduced Trumore, Togg’s digital experience platform, through a custom pod-based journey. Visitors scanned their badges, received a personalized interactive experience, and explored features such as Go.more and Earn.more through UI and UX designed by Dreamspace. The experience was paired with a hospitality moment that invited guests to select and receive authentic Turkish coffee, making the digital journey feel more personal and memorable. Togg later described CES 2023 as the event where it introduced Trumore to the world.

The third pillar focused on Togg’s clean-energy ecosystem centered on a digital-meets-physical tree installation. Visitors again scanned their badges, interacted with energy-themed content, and learned how Togg points related to saving, trading, donating, and sharing energy within the broader ecosystem. Dreamspace also designed the UX/UI for this pillar and developed a related microsite to support the tree-planting initiative tied to ecording.

The final pillar brought an element of play and self-reflection into the journey. Using AI-driven visuals created with Togg partner Mehmet Unal from Neva XR, visitors encountered altered versions of themselves in a light, engaging interaction that ended the experience on a more unexpected and shareable note.

A defining part of Dreamspace’s role was the measurable and extendable layer behind the booth. The team created a custom Visitor Tracking System (VTS) to record movement, dwell time, and selections across the pillars, giving Togg a more useful view of how visitors engaged with the experience. Dreamspace also designed and developed a microsite that extended the Digital Mobility Garden online, including interactive versions of pillars two and three and a Turkish-language version for audiences in Türkiye.

The finished experience gave Togg a distinctive CES 2023 presence, introducing its digital ecosystem in a highly immersive way. The project was completed on an accelerated timeline, with Dreamspace’s case study noting just nine days for booth fabrication alongside partners, and the Digital Mobility Garden received 4th place at the CES 2023 EXHIBITOR Awards. More broadly, Togg’s own brand history now positions CES 2023 as the year it unveiled its digital ecosystem to the world.

Dreamspace and Capital Events help global brands turn complex ideas into experiences people can move through, understand, and remember. From digital systems to live environments, we design for clarity, participation, and long-term brand impact.