Next Jump Corporate Perks Rebrand

Next Jump needed a more unified and modern brand system for Corporate Perks, its employee perks platform. Dreamspace partnered closely with the team to reshape the brand across strategy, collateral, UX/UI, and digital design, creating a more cohesive experience for a platform built around workplace value and everyday utility.

Corporate Perks was designed as an employee-focused savings and benefits platform, centered on helping users access pricing advantages and broader perks through their employer. Dreamspace approached the engagement as more than a visual refresh. The opportunity was to align the brand more clearly with the platform’s role in workplace culture, usability, and long-term growth. Today, the Corporate Perks site redirects users to Perks at Work, which describes the upgraded platform as more customizable and offering a better user experience.

The challenge was to modernize a platform that sat at the intersection of employee benefits, e-commerce, and company culture. To compete visually and functionally, the experience needed stronger design consistency, clearer brand messaging, and a more contemporary digital system across both internal and user-facing touchpoints. The brand also needed to support a business that had grown beyond transactional discounts into a broader workplace platform.

Dreamspace was closely embedded with the Next Jump team, working within the company’s day-to-day environment rather than from a distance. That proximity made it possible to understand the culture, workflow, and decision-making context behind the brand, and to build a design system that felt aligned with the organization from the inside out. The result was a more integrated partnership and a more grounded brand transformation

The rebrand focused on creating a unified visual identity that better matched the personality and scale of the platform. Rather than treating brand assets as isolated deliverables, Dreamspace developed a more cohesive system across collateral, digital surfaces, and communication materials. The goal was to make the brand feel consistent wherever employees, partners, or internal teams encountered it.

A key part of the work involved expanding the brand into practical, high-visibility materials that could support the company internally and externally. This included collateral and communication design that helped the platform present itself more professionally, more clearly, and with greater consistency across formats. That rollout helped translate the rebrand from concept into everyday brand presence.

The digital layer of the project was essential. Dreamspace extended the rebrand to UX and UI design, helping modernize the experience of the Corporate Perks platform. That alignment between brand and interface gave the platform a stronger user-facing presence and supported the broader evolution toward a more customizable experience, which the current Corporate Perks transition page now frames as an upgrade to Perks at Work with improved UX.

The finished work gave Next Jump a more unified brand and a more modern expression of Corporate Perks across design, collateral, and digital experience. By bringing strategy and execution together, Dreamspace helped turn a fragmented platform identity into a clearer, more scalable system, better suited to a business serving employee needs at a large organizational scale. Public Next Jump and partner-facing materials now describe Perks at Work as a global employee perks platform with wide enterprise adoption, reflecting the scale of the ecosystem the brand needed to support.