Dream Space partnered with agency Ghost to create an interactive installation to showcase Duracell's Coppertop battery. Despite being common place in everyday life, how many people truly know what goes on inside these little power houses? The educational experience was created for the Duracell showcase at the Annual Berkshire Hathaway meeting. A giant cross-section of a Coppertop battery was custom built to feature an interactive touch-screen. Designed as an educational experience visitors can learn how Duracell makes the Coppertop the superior battery by touching individual components marked on the screen. Along with interactive sections, there are also videos that display the inner workings and internal structure of a battery.

The cathode, better known as “+”, is where the electrical current goes from the battery to the device. The cathode is all about consistency. Whereas other batteries differ in materials and manufacturing, Duracell keeps a trusted, uniform process for every one of its six billion batteries produced every year.

DuraLink™ is ™’d for a reason. DuraLink™ is a proprietary, best-in-class vision camera system that ensures quality in every battery. Think of it like a battery x-ray that scans every single battery for defects and inconsistencies.

The anode, better known as “-”, is made up of zinc. But for Duracell batteries, it’s made up of proprietary zinc particles made exclusively in our manufacturing facilities to ensure utmost quality and superior consistent performance.