BMW X6 Holotech

Initially released in 2008, BMW's X6 is a luxurious and powerful mid-size crossover known as a Sports Activity CoupeĀ®. For the release of this new model, Dreamspace and GRAFX CO. created a host of varying content for a portable viZoo - Pepper's Ghost Holographic installation.

Holotech Development

Displayed on a custom Vizoo holographic display, Dreamspace created a series of vibrant, informative animations highlighting the precision engineering and key features of BMW's range of cars. Customers could interact with a touchscreen tablet which would then display the relevant animation on the Holographic device.


As part of the installation, Dreamspace also created a series of animations highlighting the history of the BMW motor company. From its beginnings as an aircraft engine manufacturer, its first car models in the 30's, all the way to the modern-day.

Instruction Manual

Dreamspace was also called upon to design the Interactive Driver's Reference Guide, a brief overview of all the interactive features incorporated into the X3. Delivered to customers on purchase of a new car, this book helps them become accustomed to an array of all-new ways to interact with their new car.

  • Client

    • Client : BMW North America
  • Agency

    • Agency : GSD&M
  • Experiential Design

    • Experience Design : Dreamspace
    • Branded Content : GRAFX CO.
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