Digital, Experiential


GDC 2018 Unity branding

Client: Unity – Project: GDC 2018 Unity branding

Unity Interactive Display

Unity asked Alpay Kasal, of Dreamspace, for a generative art tool. The tool was designed to create all necessary videos and images for their 2018 company-wide branding efforts. The imagery created with this custom tool was featured on the Unity software splash screen. Unique variations were used on the main website as well as all GDC 2018 related content. A live installation was created in the Unity headquarters. Procedurally generated lines, of varying colors, bend, deform, and interact with each other.

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