Content, Experiential



Client: TOGG – Project: Launch Event Organization and Content

TOGG – Launch Event Organization & Content

TOGG, or Turkey’s Automobile Joint Venture Group Inc. is a Turkish automotive company founded as a joint venture in 2018. The consortium was established by five industrial groups: Anadolu Group, BMC, mobile phone operator Turkcell, and Zorlu Holding. The first homegrown Turkish automaker announced plans to produce and sell electric vehicles, starting in 2022. Engineering its own electric vehicle platform, TOGG collaborated with Italian company Pininfarina on design. The company’s initial two offerings feature an SUV and a crossover sedan, both in an early prototype form. Dreamspace and Capital Events created a spectacular event, worthy of this momentous occasion.

Located in TOGG’s Turkish headquarters, the event was designed as a showcase to unveil the completed prototype designs to the world. Featuring a large, temporary marquee space, numerous LED screens, animated content, interactive art installations, classic cars, world-class catering and security, and of course the main event, TOGG’s two prototypes. The show was a masterclass in end-to-end, full service event planning and execution.

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