In December 2000, Reebok signed a 10-year licensing agreement with the NFL for the exclusive rights to manufacture and sell NFL licensed merchandise
Client: Reebok – Concept: NFL
Reebok – NFL
Celebrating 10 years of a partnership between Reebok and the NFL, a partnership that let both brands expand and grow beyond their previous limits. Motive Media produced this video to give a brief overview of the history of this partnership, from where it began, to what is coming in the future.
Starring Kiefer Sutherland on greenscreen, placed into a virtual hall of memories, Reebok and the NFL are drafting the playbook of the future, together.