Nestlé Pure Life
Client: Nestlé – Agency: Perception – Project: Water Consumption
Educating families on the importance of child hydration
Water is important for children. Between children’s water needs being proportionally higher than that of adults, their constant mobility and general distractedness, ensuring children drink enough fluids is tough. As part of Nestle Pure Life and Afterschoolallstars.org’s Ripple Effect campaign GLOBE HEALTH, in collaboration with Perception, designed and animated a short video explaining the importance of hydration in children. A combination of live action footage, 3D and hand-drawn 2D animation this short spot highlights some important statistics and information about the campaign to keep kids hydrated.