Client: Motorola – Concept: Motomaker
Optimizing Product Marketing and Sales Through 3D Interaction
GRAFX CO. partnered with DIGITAS to create all 3D deliverables for Motorola’s motomaker.com. The Motomaker website allows the consumer to customize, design, and purchase their Moto X mobile phone.
The list of deliverable items was challenging, as there were thousands of possible design combinations for each user to generate. Each 3D model and rendered image needed to match its real world counterpart in design, lighting, texture and color. Each 3D model was custom built & optimized to be compatible with front and back-end coding architecture. Designing a high-efficiency 3D workflow for WEB-GL coding was one of the most challenging aspects of this project.