Client: Mercedes-Benz – Project: Launch of new Mercedes-Benz Travego
Launch of new Mercedes-Benz Travego
The Mercedes-Benz Travego bus is a legend in the Turkish bus sector, and has been the sector leader since 2005. Mercedes-Benz Turk redesigned, revamped, and updated Travego buses in accordance with Euro 6 standards in its Hosdere Bus Factory. The launch of the campaign, introducing the new Travego with an innovative slogan, received The Best Launch Events award by a jury of 85 members, composed of senior management personnel of major firms and associations, and academics.
The campaign launch consisted of live interpretive dance performances, kinetic sculpture, projection mapping, and fully animated content. The story unfolds before the audience’s own eyes, leading to the dramatic reveal of seven new Travego buses being driven live on-stage.