Content, Digital, Experiential
Marriott - Ai + Datasim

Marriott – Ai + Datasim

Marriott International, Inc. is an American multinational diversified hospitality company that manages and franchises a broad portfolio of hotels and related lodging facilities.

Client: Marriott – Concept: Marriott – Datasim Hallway

Five Pillars

The concept and design of the installation was based on a foundation of five core pillars:

PEOPLE – Experimenting with human interaction using immersive technologies, and embedding real-time interaction.

EXCELLENCE – Pursuit of perfection, attention to detail and finely tuned visuals of data analytics, based on statistics provided by Marriott

CHANGE – Art is ever evolving, and so should this installation be. Morphing lines and particles representing a harmonic shift in time and space.

INTEGRITY – Honesty, truthfulness, and accuracy of ones actions; a moral uprightness.

WORLD – The power of global connections, and Marriott’s global network.

Phase 01 – Video loop

While the code for the installation was being written this animation was designed and created to tease what was to come. Electric lines gently and consistently travel back and forth between ‘Data Spheres’. These lines represent streams of data and connectivity between Marriott’s many properties. They are intended to illustrate the positive, and impressive experiences shared by Marriott’s global guests. The installation uses a network of MAC ‘Mini’ computers connected to 6 individual projectors, with a combined length of over 100ft. Animation was configured to overlap and merge seamlessly between each projection. As a result the installation appears to be one giant canvas.

Phase 02 – Interactive Installation

We partnered with Unity, and Intel using their RealSense Depth Camera / Sensors to retrieve depth and position data. Capable of recognizing multiple users at once, this meant the piece was truly interactive, with the actions of one user directly affecting the interaction of others in the corridor. Using unique and specially written code, and built using the Unity game engine, this piece is truly bespoke.

At it’s base the “default screen” of the installation is a globe made up of dots representing data from Marriott’s global network of customers, and infrastructure. For centuries, visual displays in the form of maps and images provided a critical Interface to information about the world. Now, however, emerging technologies create the potential for multimodal interfaces—involving not just sight but also other senses, such as hearing, touch, gestures, gaze, and other body movements—that would allow humans to interact with geospatial information in more immediate and “natural” ways. As users traverse the hallway they create a swarm of data points that proceed to follow them in their journey. These data points, representing data from the customer themselves, are constantly in motion, interacting with the data points of the map, distending, distorting, and moving the image of the globe. This provides two layers of interaction. One between the user and the installation, and one between elements in the installation itself.

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