Mark Wahlberg Youth Foundation
Client: Mark Wahlberg – Agency: Essential Marketing – Project: Mark Wahlberg Youth Foundation Branding
The philosophy guiding youth development programs-that resilience and competency building is central to helping youth navigate adolescence in healthy ways. It provides the groundwork for an exciting and promising array of programs for adolescents. The Mark Wahlberg Youth Foundation’s mission is to help youth ensure that no child is limited or prevented from attaining their lifetime goal or dream due to financial circumstances.
Importance of Branding
Branding is absolutely critical to a business or an organization because of the overall impact it makes on your establishment. Branding can change how people perceive your organization, it can help generate new potentials and increase awareness. The logo is the most important element of branding. It is essentially the face of the organization.
After creating the logo using pictography and clean typography, the fun began. Originating from the fresh approach, the brand collateral was formed immediately. We have used the same less is more approach in every printed and digital media we have designed and produced.
Digital – Web
A branding effort without online presence is half way done. A simple, easy to use and mobile responsive website helps deliver the organizations message to millions online everyday.
Giving is caring!
I am proud to be a part of this initiative and help create this branding for Mark Wahlberg. Thank you Marko Albrecht and Essential Media for the opportunity.