Client: Listerine – Concept: Germs
Power of 3D
Ubiquitous in many bathroom, as the best selling mouthwash in the USA, Listerine wanted a bright, vibrant, visual representation of the comparative effectiveness of their signature product. With a mix of live action footage and a fully realized 3D version of Listerine at work, this spot gives viewers a glance into the world of minty freshness awaiting them.
We took Listerine’s powerful motto and visualized it in action. Through different versions, we explored approaches to highlight the product’s effectiveness. 3D visuals were used to show how Listerine combats bacteria and why its the top in the market against its competitors.