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Essie

Essie

Fashion Meets Technology

Client: Essie – Agency: TAG Creative – Project: Gel Couture

Essie Gel Couture

As a part of the release of their Gel Couture range of nail polish, we helped TAG and Essie produce this high-fashion spot. With close up product shots and some good lighting, the unique twisting design of the bottle is celebrated and brought to the fore. With carefully styled models mimicking the shape and energy of the bottle, this glamorous spot effortlessly unveils Essie’s new product line.

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Kenneth Cole