Are you still wondering if AR and VR are worth the investment? With the AR and VR market having a projected CAGR of 46% from 2020-2025 (Technavio), there's little room left to wonder.

As the adoption of AR and VR continues to grow, there is no doubt that these technologies will become a part of the mainstream. At Dreamspace, we believe that AR and VR will transform how businesses operate—but those who are slow to adopt these technologies risk falling behind their competitors.

Here are some steps your company can take to prepare for AR and VR to enter the mainstream and promote your brand more effectively than ever before:

Identify Business Goals

First and foremost, it's essential to identify your business goals and how AR and VR can help you achieve them. Do you want to increase customer engagement, boost sales or improve employee training? You can utilize AR and VR in various ways to accomplish specific goals, so starting with a clear idea of your ideal outcome will save you time and energy.

Invest in Research

To effectively leverage AR and VR, staying current with the latest developments and trends is crucial. Attend conferences, follow industry news and connect with experts in the field. Our team at Dreamspace prioritizes research and innovation to stay ahead of the game and encourage other companies to do the same. The latest conference we attended was SXSW 2023—we found it an insightful and worthwhile experience and highly recommend it.

Create Compelling Experiences

One of the most significant advantages of AR and VR is the ability to create immersive and memorable experiences. Whether it's a virtual showroom, an interactive game or a training simulation, AR and VR can provide an engaging and unforgettable experience for your customers and employees. At Dreamspace, we work closely with our clients to develop customized AR and VR solutions that align with their business goals and brand identity.

Focus on Accessibility and Usability

While AR and VR are exciting technologies, it's vital to ensure they are accessible and user-friendly. Consider the hardware and software requirements as well as the overall user experience. We prioritize accessibility and usability in all our AR and VR solutions to ensure they are accessible and engaging for all users. We strongly advise your company to do the same for the sake of your users.

Embrace Innovation

We believe in embracing innovation and being willing to take risks. While we stay informed about technology concerns, ethical and otherwise, technologies like AR and VR are constantly improved upon and will soon go mainstream. That said, it is best to approach AR and VR with an open mind and a willingness to experiment.

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As AR and VR continue to gain momentum, it is a strategic—necessary, even—move to start looking at how these new technologies can work to better your brand. At Dreamspace, we're excited to see AR and VR hit the mainstream and look forward to helping more businesses realize the potential of AR and VR.

How are you starting to incorporate AR and VR into your business?