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15 Pro Tricks For Removing Fluff In Marketing And Sales Copy

7.22.2022
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What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Forbes asked for methods of removing fluff from copy. Cagan Sean Yuksel delivered:

Write Your First Draft As If You’re A Caveman

As ridiculous as it sounds, this exercise forces you to cut superfluous text and substantially simplify your message. It’ll also help you think through writing in a different way, which leads to stronger, more creative writing overall. It’s a win-win for you and your client. - Cagan Sean Yuksel, Dreamspace

Check out our tip (and 14 more from pros in the industry) here.

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